My PPC management is for you if...
You're fed up with poor quality leads
You're ready to take your ads seriously
You have a working website that generates leads
Google Ads management packages
Options for all businesses
Packages are based on your monthly Google Ads spend. Your ad spend is paid separately from the management fee.
Getting started
Getting started is easy
Before we begin working together there is a clear process in place so you know exactly what happens next and what to expect at every step.
1
Send an enquiry
Share a few details about your business, your website, and what you need help with so that I can understand your needs.
2
Discovery call
If I think I can help we will discuss your goals, current Google Ads activity and challenges.
3
Account audit
I'll carry out a detailed audit of your Google Ads account and come back with a custom proposal for your business.
4
Kick off
We'll go through the plan, agree a start date and align on priorities and the next steps. I will then send over an invoice for the up front work.
5
Work begins
I'll get started with managing your campaigns, continuously optimising performance and providing clear, regular reporting.
Google Ads strategy creation
We will build your PPC campaigns around real business goals
Before anything new is built or existing campaigns are changed, we'll review what you're currently doing, what your goals are, and what needs to happen for PPC to make you money. You need a strategy suited to your business's strengths - not generic ads that waste your budget.
Google Ads campaign types
With campaign types that will bring you customers
Not every business needs the same type of campaigns. Depending on your goals, budget and customers, I'll build a google Ads account around the campaign types most likely to bring your business the best results.
Display
Get your brand in front of as many relevant potential customers as possible.
Demand Gen
Build interest in your brand before people know that they need you.
Search
Capture people actively looking for a solution that you can offer.
YouTube
Build trust with potential customers through video.
PMax
Reach customers across different stages of their buying journey.
Realistic PPC goals
You will know exactly what you're aiming for
Before chasing more leads, it's important to know what realistic results should look like for your business. No more guesswork - I'll help you set accurate targets for new customers, cost per lead and lead quality based on your industry, budget and goals.
Your Monthly Targets
Target CPL
£45
Conversion Rate
12%
Qualified Leads
20
PPC target audience research
Who your best customers are
Before your ads go live, I'll research who your customers really are, what matters most to them, and what your ads need to say to make them choose your business over the other options available. Your PPC strategy should be built around real people with real problems - not guesswork.
Customer Persona
📍West Midlands, UK
30 - 55 yrs
Family Home
Goals
Create more space with a kitchen extension that adds value to home and improves quality of life.
Pain Points
- Current kitchen too small
- Worried about budget
- Needs help with design
Motivations
- Improve functionality
- Space for family
- Selling home in future
Budget Range
Anywhere from £5k up to £30k.
PPC landing page support
I'll help you turn visitors into paying customers
Getting the right people to your website is only half the job. The page you send them to and the offer you give them need to make it clear that you can solve their problem, that you're trustworthy, and that you're a better choice than your competitors.
Landing Page Design
I'll help shape what your landing pages should look like so that they give you a better chance of attracting the type of customer you want.
Offer Structure
Everyone offers a free quote or callback. I can help make your offer too good to say no to, and better than your competitors.
Google Ads tracking
You will know where your customers are coming from
Without solid tracking, it's hard to know what's working, what isn't, and where your customers are coming from. I can set up detailed tracking so you know exactly which keywords or ads are leading to customers getting in touch with your business.
Everything in previous package
Monthly check-ins
Landing page support
CRM & Google Ads integration
We will consistently improve the quality of your leads
Not all leads are equal. Capturing quality customers who are ready to spend is the difference between making or losing money from your Google Ads. My lead feedback process ensures whatever your CRM or customer list, Google will only learn from good quality customers.
Works with CRMS such as:
Not an exhaustive list
Google Ads performance dashboard
With campaign types that will bring you customers
Not every business needs the same type of campaigns. Depending on your goals, budget and customers, I'll build a google Ads account around the campaign types most likely to bring your business the best results.
You may have some questions
No, currently I only work with service businesses looking to generate leads.
All contracts are monthly rolling with a 30-day notice period for cancellation.
This can vary massively for each business and depends on the type of niche, account history and current offering. Some businesses will see results instantly others could take a couple of months to get up and running. As a general rule I ask for at least 90 days before we can have a clear idea of the potential of your account and realistic results.
No, I only offer management and set up of Google Ads.
Outside of our pre-arranged meetings, you will be able to contact me via email.
Let's talk
Ready to start improving your Google Ads?
Let me know the problems your business is facing and what type of support you need with Google Ads. No pushy sales calls or rushed decisions - just an honest assessment of where I think I can help you make a real difference to your resutls.
No obligation | Response in 24 hours